Major companies are able to make millions of dollars each year through the ignorance of the average consumer. Consumers trust specific brand names to have better quality products than other brands that might have the same quality or better for a cheaper price. The fact is that most consumers choose not to listen to the truth about products and spend their money on what product they perceive to be more proficient. It is a psychological war between consumers and marketers.
Marketers are as scheming as the Father of Lies. They know how to influence consumer thinking and unconsciously brainwash them to buy their products. Marketers change the mindset of consumers. They control how consumers perceive a brand name and its own identity by associating it with symbolic meaning or having it convey a supercilious social status. The trick is to not be tricked. Do not let the marketers snare you in to buying and advocating overpriced, shoddy brand name products. Do not let marketers use the media to manipulate your mind to maximize their sales. Do not let marketers throw you into the ongoing whirlwind of economic deception.
These snake-like advertisers have even baited our children. Studies done by consumer psychologists on the meaning of brand names to children have arrived to a startling conclusion. The results indicated that “by the time children reach twelve years of age, they use brand names as an important conceptual cue in consumer judgments.” Marketers are even targeting children under the age of twelve. The upbringing of a consumer population begins and the degradation of our society continues. Is it right to prey on the minds of our innocent children? Is it right to let our children be a tool to marketers so that they can try to satisfy their ravenous and ever-present greed?
There is no real proof that certain brands are better than others or that their products function better than another’s. A ten dollar bottle of Neutrogena shampoo is not distinctly better than any old shampoo from the grocery store. The reason behind buying the more expensive brand name product is to buy the name and the image that goes along with it, thus projecting that image to others around you and showing your social status through it. The concept of brand names having better quality is a writhing weed infiltrating the mind. But we have the power to extinguish it and eradicate it out of our society. Do not let this stand for we have the power in our hands.
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